by Melissa Breau on Nov 1, 2014
“In recent years, pet owners have developed a growing interest in feeding and treating their pets with the animals’ evolutionary heritage in mind—and that has led to astounding growth in the natural category. But despite customers’ increased focus on ensuring kitty is getting all the nutrients nature intended, many of the behavioral instincts that come hardwired into a cat’s brain are still far from welcome. Whether it is clawing and chewing up the couch and…”

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by Melissa Breau on Oct 1, 2014
“    Most cats are naturally drawn to any bit of greenery in their environment—an attraction that often leads to damaged, gnawed-on houseplants. Fortunately, the pet product market offers a number of solutions for cat owners looking to satisfy their kitty’s craving for greens without sacrificing their homes’ plants or…”
by Melissa Breau on Sep 1, 2014
“Health care has been in the news a lot lately with the passing of the Affordable Care Act—yet there’s another healthcare angle that retailers should educate themselves on. This one, rather than being discussed in Congress, is more likely to be a hot topic of conversation in the cat aisle.Cat…”
by Melissa Breau on Jul 31, 2014
“There is no worse feeling as a cat owner than the moment a friend comes to visit, and upon opening the door, wrinkles up their nose. Fortunately, a good litter—and a knowledgeable pet specialty retailer—can play a major role in preventing a cat owner from ever experiencing that level of…”
by Melissa Breau on Jul 1, 2014
“Among domestic cats’ most notable features are their claws. Once essential tools for ancestral felines, claws were crucial when it came to climbing and hunting. However, even indoor cats today retain deep-seated instincts to scratch, claw and climb. Most cats happily demonstrate those instincts—whether they are given an appropriate place…”