Cats

by Melissa Breau on Dec 1, 2013
“    Catnip is simultaneously one of the best known and least understood product categories in the cat aisle. Most cat owners are familiar with catnip, but few truly realize the potential hidden in this dried leafy green—and too many retailers have failed to educate them on it. Education is a crucial element of the catnip category. There is still a misperception among cat owners that catnip is purely a fun treat. “There isn’t enough…”

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by Melissa Breau on Nov 1, 2013
“  When someone brings home a cat for the first time, they often imagine all the special moments they will share—snuggling in bed, watching kitty bat around a ball or chase a stuffed mouse, spooning out cat food and having kitty come running. They are not thinking about the things…”
by Melissa Breau on Oct 1, 2013
“  Everyone has heard of cats’ natural attraction to catnip, but there is another product on the market that has proven irresistible to felines: cat gardens. These verdant treats are becoming increasingly popular as more cat owners discover that not only do their feline companions love chomping on cat gardens,…”
by Melissa Breau on Sep 1, 2013
“        The saying that cats have nine lives may be a myth, but today’s cats are living increasingly longer lifespans, largely due to better healthcare and the many health and wellness products now available. According to the ASPCA, the average lifespan of an indoor cat is 13…”
by Melissa Breau on Aug 1, 2013
“Cat litter may not be a glamorous category, but litter and its accessories are a valuable part of any retailer’s cat product selection. Since almost every cat-owning customer needs litter on a regular basis, the category can drive continual traffic into pet specialty stores that are stocked with the products…”