by Melissa Breau on Feb 1, 2014
“    Bath time is not the first thing that comes to mind when talking about cats—after all, cats are notorious for their tendency to self-groom. But the cat-grooming category is more important than many retailers realize. “Many cat and kitten owners develop allergy symptoms to cat dander,” explains Lisa Jordan, sales and marketing director at Espree Animal Products. “A regular bathing schedule will aid in the decrease and control of dander.” In addition to…”

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by Melissa Breau on Jan 1, 2014
“The growth of the Internet has been both a boon and a threat for independent retailers—but, if it has done nothing else, it has certainly demonstrated how much cats love to play. Cat videos comprise some of the most shared, viewed and linked-to content on the web, and they are…”
by Melissa Breau on Dec 1, 2013
“    Catnip is simultaneously one of the best known and least understood product categories in the cat aisle. Most cat owners are familiar with catnip, but few truly realize the potential hidden in this dried leafy green—and too many retailers have failed to educate them on it. Education is…”
by Melissa Breau on Nov 1, 2013
“  When someone brings home a cat for the first time, they often imagine all the special moments they will share—snuggling in bed, watching kitty bat around a ball or chase a stuffed mouse, spooning out cat food and having kitty come running. They are not thinking about the things…”
by Melissa Breau on Oct 1, 2013
“  Everyone has heard of cats’ natural attraction to catnip, but there is another product on the market that has proven irresistible to felines: cat gardens. These verdant treats are becoming increasingly popular as more cat owners discover that not only do their feline companions love chomping on cat gardens,…”