by Melissa Breau on Jun 1, 2013
“      For years, when it came to cat food, independent pet stores tried to compete with grocers and mass merchants on price, leading to almost non-existent margins. So while the category was a must-have, it was not necessarily profitable. But pet humanization has ushered in major changes in the cat food category. Today, the average cat owner is looking at cat food differently than in the past, and while price is a factor…”

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by Melissa Breau on May 1, 2013
“    Not long ago, when cat owners had problems with their pets scratching up the couch, drapes or cabinets, they visited a vet and simply had the cats declawed. Today, pet activists and veterinarians alike are discouraging that practice, leading pet owners to seek alternative solutions. “Claws give the…”
by By Melissa Breau on Apr 1, 2013
“      When Ann Hanson, director of marketing and innovation at Petmate, began doing research for the company’s new travel line, she was stunned to find the same carrier she had bought in 1993 still on store shelves. “It is available exactly, down to the detail, today on a…”
by Melissa Breau on Mar 1, 2013
“      Cats are natural predators, and stalking, hunting and pouncing are how they develop the careful balance and quick, quiet feet that they’re so well known for. So when a cat owner brings home a kitten or cat for the first time, one of the primary ways they’ll…”
by Melissa Breau on Feb 1, 2013
“Cat grooming is on the rise, as what was once a niche trend has begun to go mainstream. Evidence of this is clear in the grooming services industry, where it has become increasingly common for grooming salons to offer services for cats. Many salons have even gone as far as…”