by Melissa Breau on Apr 1, 2014
“In its most basic form, litter boxes are pretty simple products—after all, everything you need to know about them is right there in the name. They are boxes for litter, right?While that may have been true once upon a time, the category has evolved by leaps and bounds in the last five to 10 years. “Sales in the litter box category are more robust than ever, and new solutions are coming to market at an…”

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by Melissa Breau on Mar 2, 2014
“    Once upon a time, a cat carrier was a pretty simple thing. Most cat owners didn’t travel with their cat often, so when they did, they just used a cardboard fold-out carrier with enough ventilation holes to ensure the cat got fresh air. Fortunately, the carriers hitting store…”
by Melissa Breau on Feb 1, 2014
“    Bath time is not the first thing that comes to mind when talking about cats—after all, cats are notorious for their tendency to self-groom. But the cat-grooming category is more important than many retailers realize. “Many cat and kitten owners develop allergy symptoms to cat dander,” explains Lisa…”
by Melissa Breau on Jan 1, 2014
“The growth of the Internet has been both a boon and a threat for independent retailers—but, if it has done nothing else, it has certainly demonstrated how much cats love to play. Cat videos comprise some of the most shared, viewed and linked-to content on the web, and they are…”
by Melissa Breau on Dec 1, 2013
“    Catnip is simultaneously one of the best known and least understood product categories in the cat aisle. Most cat owners are familiar with catnip, but few truly realize the potential hidden in this dried leafy green—and too many retailers have failed to educate them on it. Education is…”