by Melissa Breau on Jan 1, 2013
“While the available selection of cat treats has yet to catch up to dog treats, manufacturers seem to have recognized the category’s potential. “The cat treat market is an important one, with more than 38 million cat owning households in the U.S.,” says Jennifer Melton, co-founder of Cloud Star, makers of grain-free Buddy Biscuits for Cats, who also notes that approximately 70 percent of pet parents purchase treats for their cats. As a result, a…”

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by Melissa Breau on Dec 1, 2012
“Domestic cats of today still have many of the same natural instincts as their big-cat ancestors. Most of the time, those instincts are harmless—cat owners love to watch their feline friends stalk and pounce on imaginary prey—but sometimes kitty’s wild side can lead her to claw a brand new couch…”
by Melissa Breau on Nov 1, 2012
“Catnip is an essential part of every store’s cat aisle—and it can be found in a wide variety of forms. Retailers can choose from grow-your-own kits, packs of dried herb, living plants, sprays, oils, markers and more when stocking their catnip section. Yet, despite this wide range of options, many…”
by Melissa Breau on Sep 30, 2012
“Amidst the browns, reds and oranges that seem to be everywhere this fall, a new color is cropping up with increasing frequency in pet retail stores: the color of freshly grown, live cat gardens—a bright, eye-catching green. The cat garden category made its debut at least 13 years ago, but…”
by Melissa Breau on Sep 1, 2012
“Cats have long been deemed self-sufficient. In many ways, they are easier to care for than dogs. They are also regarded as cleaner than their canine counterparts and less needy overall. Those beliefs, combined with the frequency with which cats groom themselves, has led many cat owners over the years…”