by Melissa Breau on Feb 1, 2013
“Cat grooming is on the rise, as what was once a niche trend has begun to go mainstream. Evidence of this is clear in the grooming services industry, where it has become increasingly common for grooming salons to offer services for cats. Many salons have even gone as far as having cat-only days. Equally in demand are grooming products cat owners can use at home—a trend many retailers are eager to tap into. According to…”

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by Melissa Breau on Jan 1, 2013
“While the available selection of cat treats has yet to catch up to dog treats, manufacturers seem to have recognized the category’s potential. “The cat treat market is an important one, with more than 38 million cat owning households in the U.S.,” says Jennifer Melton, co-founder of Cloud Star, makers…”
by Melissa Breau on Dec 1, 2012
“Domestic cats of today still have many of the same natural instincts as their big-cat ancestors. Most of the time, those instincts are harmless—cat owners love to watch their feline friends stalk and pounce on imaginary prey—but sometimes kitty’s wild side can lead her to claw a brand new couch…”
by Melissa Breau on Nov 1, 2012
“Catnip is an essential part of every store’s cat aisle—and it can be found in a wide variety of forms. Retailers can choose from grow-your-own kits, packs of dried herb, living plants, sprays, oils, markers and more when stocking their catnip section. Yet, despite this wide range of options, many…”
by Melissa Breau on Sep 30, 2012
“Amidst the browns, reds and oranges that seem to be everywhere this fall, a new color is cropping up with increasing frequency in pet retail stores: the color of freshly grown, live cat gardens—a bright, eye-catching green. The cat garden category made its debut at least 13 years ago, but…”