by By Melissa Breau on Apr 1, 2013
“      When Ann Hanson, director of marketing and innovation at Petmate, began doing research for the company’s new travel line, she was stunned to find the same carrier she had bought in 1993 still on store shelves. “It is available exactly, down to the detail, today on a shelf,” she says. Unfortunately, many pet stores today have not kept with up with evolving trends in the cat travel category, and manufacturers say retailers…”

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by Melissa Breau on Mar 1, 2013
“      Cats are natural predators, and stalking, hunting and pouncing are how they develop the careful balance and quick, quiet feet that they’re so well known for. So when a cat owner brings home a kitten or cat for the first time, one of the primary ways they’ll…”
by Melissa Breau on Feb 1, 2013
“Cat grooming is on the rise, as what was once a niche trend has begun to go mainstream. Evidence of this is clear in the grooming services industry, where it has become increasingly common for grooming salons to offer services for cats. Many salons have even gone as far as…”
by Melissa Breau on Jan 1, 2013
“While the available selection of cat treats has yet to catch up to dog treats, manufacturers seem to have recognized the category’s potential. “The cat treat market is an important one, with more than 38 million cat owning households in the U.S.,” says Jennifer Melton, co-founder of Cloud Star, makers…”
by Melissa Breau on Dec 1, 2012
“Domestic cats of today still have many of the same natural instincts as their big-cat ancestors. Most of the time, those instincts are harmless—cat owners love to watch their feline friends stalk and pounce on imaginary prey—but sometimes kitty’s wild side can lead her to claw a brand new couch…”