by Melissa Breau on May 1, 2013
“    Not long ago, when cat owners had problems with their pets scratching up the couch, drapes or cabinets, they visited a vet and simply had the cats declawed. Today, pet activists and veterinarians alike are discouraging that practice, leading pet owners to seek alternative solutions. “Claws give the cat a sense of security, knowing that their defense system is intact,” explains Shannon Supanich, marketing coordinator at Pioneer Pet Products, LLC.  “They also allow…”

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by By Melissa Breau on Apr 1, 2013
“      When Ann Hanson, director of marketing and innovation at Petmate, began doing research for the company’s new travel line, she was stunned to find the same carrier she had bought in 1993 still on store shelves. “It is available exactly, down to the detail, today on a…”
by Melissa Breau on Mar 1, 2013
“      Cats are natural predators, and stalking, hunting and pouncing are how they develop the careful balance and quick, quiet feet that they’re so well known for. So when a cat owner brings home a kitten or cat for the first time, one of the primary ways they’ll…”
by Melissa Breau on Feb 1, 2013
“Cat grooming is on the rise, as what was once a niche trend has begun to go mainstream. Evidence of this is clear in the grooming services industry, where it has become increasingly common for grooming salons to offer services for cats. Many salons have even gone as far as…”
by Melissa Breau on Jan 1, 2013
“While the available selection of cat treats has yet to catch up to dog treats, manufacturers seem to have recognized the category’s potential. “The cat treat market is an important one, with more than 38 million cat owning households in the U.S.,” says Jennifer Melton, co-founder of Cloud Star, makers…”