Cats

by Melissa Breau on Aug 1, 2012
“Litter and the products associated with it—boxes, scoops, odor eliminators and the like—have long been staples in the cat aisle. But while other staples like food and treats inspire creative displays and promotions, litter and accessories are sometimes overlooked by retailers, which may only carry a minimal selection and neglect to promote the offerings they do carry. That is a mistake. The category is still a growing one. As evidence, just look at Next Gen…”

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by Melissa Breau on Jul 1, 2012
“The cat food category is one of the most contested pet care segments at the retail level, with mass merchants and grocery stores constantly challenging pet stores for position as the go-to source for feline nutrition products. This is due, in no small part, to the fact that cat owners…”
by Melissa Breau on Jun 1, 2012
“When pet retailers think about travel products, they often think only in terms of summer sales—products sold to customers who take their pets along on vacation. While that is certainly a major sales driver of travel products, it is not the only one, and consequently, there is a growing number…”
by Melissa Breau on May 1, 2012
“The cat furniture category is one of many that has benefited from the pet humanization trend in recent years. Despite the economy, many cat owners have come to view cat furniture as must-have items. Manufacturers have also noted that these customers are placing a premium on quality, functionality and style—and…”
by Melissa Breau on Apr 1, 2012
“Consumables are an important part of any retailer’s bottom line—not only because they mean multiple purchases, but also because they create customer loyalty. When customers find a brand they like and know they can get it at a particular store, it is likely that they’ll return. But it’s not often…”