by Sara Hodon on Jul 31, 2014
“Innovative product development is key for any manufacturer, but in the pet chew category, strategic thinking and diverse offerings are particularly important, as manufacturers face the ongoing challenge of standing apart in an increasingly crowded marketplace. With this in mind, pet chew makers are constantly striving to make products that last longer and are more engaging for pets, while also being safe and wholesome. For these manufacturers, antlers have proven to be the perfect fit.…”

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by Pamela Mills-Senn on Jul 1, 2014
“The humanization of pets and their growing prominence as family members in U.S. households have resulted in a sea change for the pet industry. The food and supplements categories, in particular, have benefited mightily from this trend, as consumers have sought to indulge their pets with the best the market…”
by Pamela Mills-Senn on Jun 1, 2014
“There are plenty of reasons why dog owners visit pet specialty retailers—buying food is primary among them. But every retailer should aspire to get those customers to linger, look around and add on to their intended purchase. In this effort, pet specialty retailers have a potent weapon at their disposal—plush…”
by Pamela Mills-Senn on May 1, 2014
“    Summertime calls to everyone, regardless of locale, to get out and enjoy—especially following the brutal winter that  many folks across the U.S. had to endure. And for most dog owners, this means giving their four-footed companion a chance to join in the fun. But the warm weather doesn’t…”
by Pamela Mills-Senn on Apr 1, 2014
“Just as many folks are taking a more health-conscious approach to their own well-being and are utilizing a variety of supplements and remedies to do so, they are starting to do the same for their dogs, and for similar reasons. Key among these is the desire to maintain the good…”