by Pamela Mills-Senn on Sep 1, 2014
“People have become obsessed with sleep and getting enough of it—and not without good reason. Research appears to link all manner of physical and psychological woes to not getting enough sleep. Little wonder then that among other sleep-inducing strategies, folks have dialed into the importance of a good mattress. It should be equally unsurprising that consumers are applying this premise to their pets. Ali Goodwin, marketing manager for SHAGS, LLC—an Austin, Texas-based people- and pet-product…”

< Prev

Next >


of 21

by Jennifer Boncy on Sep 1, 2014
“Most dogs will not complain about skipping out on their scheduled bath, nor are they known to fret about how they smell or fuss over how they look. Nonetheless, many dog owners these days are more committed than ever to not only tending to their pets’ skin- and coat-care needs,…”
by Pamela Mills-Senn on Jul 31, 2014
“Dog collars, leashes and harnesses may serve a serious purpose, but that doesn’t mean that they have to sacrifice style and fun in the process. In addition to focusing on quality, one way manufacturers are positioning themselves to standout in an increasingly crowded arena is by paying attention to dog…”
by Sara Hodon on Jul 31, 2014
“Innovative product development is key for any manufacturer, but in the pet chew category, strategic thinking and diverse offerings are particularly important, as manufacturers face the ongoing challenge of standing apart in an increasingly crowded marketplace. With this in mind, pet chew makers are constantly striving to make products that…”
by Pamela Mills-Senn on Jul 1, 2014
“The humanization of pets and their growing prominence as family members in U.S. households have resulted in a sea change for the pet industry. The food and supplements categories, in particular, have benefited mightily from this trend, as consumers have sought to indulge their pets with the best the market…”