by Pamela Mills-Senn on Jul 31, 2014
“Dog collars, leashes and harnesses may serve a serious purpose, but that doesn’t mean that they have to sacrifice style and fun in the process. In addition to focusing on quality, one way manufacturers are positioning themselves to standout in an increasingly crowded arena is by paying attention to dog owners’ desire to express themselves through these accessories. After all, when it comes right down to it, Buster or Fluffy really don’t care what goes…”

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by Sara Hodon on Jul 31, 2014
“Innovative product development is key for any manufacturer, but in the pet chew category, strategic thinking and diverse offerings are particularly important, as manufacturers face the ongoing challenge of standing apart in an increasingly crowded marketplace. With this in mind, pet chew makers are constantly striving to make products that…”
by Pamela Mills-Senn on Jul 1, 2014
“The humanization of pets and their growing prominence as family members in U.S. households have resulted in a sea change for the pet industry. The food and supplements categories, in particular, have benefited mightily from this trend, as consumers have sought to indulge their pets with the best the market…”
by Pamela Mills-Senn on Jun 1, 2014
“There are plenty of reasons why dog owners visit pet specialty retailers—buying food is primary among them. But every retailer should aspire to get those customers to linger, look around and add on to their intended purchase. In this effort, pet specialty retailers have a potent weapon at their disposal—plush…”
by Pamela Mills-Senn on May 1, 2014
“    Summertime calls to everyone, regardless of locale, to get out and enjoy—especially following the brutal winter that  many folks across the U.S. had to endure. And for most dog owners, this means giving their four-footed companion a chance to join in the fun. But the warm weather doesn’t…”