by Edward C. Taylor on Apr 27, 2015
“In pet specialty retail, pumps are boring, and filters are sexy. Let me explain. Pumps hide in the dark—under a tank in a sump, behind a stack of rocks in a tank, or even behind the tank on a shelf hanger. Filters, on the other hand, are frequently in plain sight, where tank owners can monitor them to check the flow rate. But this is not the only distinction. When a customer buys a pump,…”

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by Edward C. Taylor on Mar 30, 2015
“Most retailers know that managing the lighting department can be a pain—and for several reasons. First of all, fixtures are expensive to keep in stock because they tie up a lot of cash. In fact, if you stock coral-tank lighting, you can count on keeping inventory that easily approaches the…”
by Edward C. Taylor on Mar 1, 2015
“Pet retailers with a marine department may wonder just how important it is to carry marine invertebrates. Well, that depends on a number of factors—not the least of which is their clientele. High-end reef shops may specialize in corals, fetching a pretty penny for the latest and greatest. In fact,…”
by Edward C. Taylor on Feb 1, 2015
“What a customer feeds his fish will, in large part, determine his success at maintaining a healthy aquarium. This is why packaged diets are so important in the industry. People need help selecting a proper diet for their fish, and all-inclusive staple diets accomplish that quite well. The fact that…”
by Edward C. Taylor on Dec 29, 2014
“Take a stroll with me through the aisles of your aquatic livestock department. There are probably rows of aquariums filled with fish for sale—but is that all you see? Are your tanks bare? When people are shopping for fish, do you embrace the opportunity to create interest in the other…”