“ The variety of products that fall under the umbrella of pumps and filters is staggering. Yet, while they are diverse in many ways, at their core, they are the very heart of every aquarium. While selling pumps and filters is easy, selling them properly is a serious challenge. Perhaps in no other category of aquatic hardware is there more flexibility and, therefore, more room for error. This is a category in which retailers…”
ADVERTISEMENT
Fish
“ Depending on your perspective, aquarium lighting can be complex or rather simple. For the person setting up a freshwater community environment, it is as simple as one, two, three—a single- or double-lamp fixture with standard white bulbs should suffice, nine times out of 10. On the…”
“ How many different categories of marine aquariums are there? Many people might say there are two—tanks only inhabited with fish, and those inhabited by corals and other invertebrates, or in other words, a reef tank. But in reality, there are virtually no reef tanks without fish and only a…”
“How many of your customers are savvy enough to tell if one shelf-stable food is better than another? My guess is that there are very few—perhaps one in a hundred. If I am correct, that means it is up to you to aim most people in the right direction when…”
“In our business, a fish tank is merely a glass cage until it is transformed into something more attractive. This requires the use of decor items. There are really not that many categories to choose from: background, substrate material, rocks, driftwood, plants (live and artificial) and ornaments. Perhaps the most…”