“In the retail world, it is always better to make a big sale rather than a small one. For example, selling a 125-gallon tank setup makes the day’s receipts look really good. But let’s face it, how often do you sell such a large setup? What if there was a way to make just as much money selling something much smaller, with almost no physical effort and no heavy tanks or bulky stands to move…”
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“Many people believe a reef tank is strictly about the coral. But, while it is true that coral is the main interest of most enthusiasts, some hobbyists try hard to recreate an environment that encompasses all the elements of a reef. Either way, a reef tank should look like a…”
“Sometimes livestock sells itself—it can be new, intriguing, beautiful and rare. This almost never happens with utilitarian equipment such as pumps and filters. With the right assortment of products, strong merchandising and a little ingenuity, however, retailers can make the category pop. Pumps and filters may not be the most…”
“Perhaps no other area in the aquatics field has changed so much in the past four to five years as the lighting segment. It is moving fast, and today’s new product may be tomorrow’s dinosaur. Lighting for marine aquariums, in particular, can be complicated—or very simple. It all depends on…”
“ Over the last few years, as consumers have tightened their budgets in response to the economic climate, manufacturers looking to make a splash in the aquatic segment faced a dip in market growth. However, those who exhibited in Global Pet Expo’s Everything Aquatics section say consumer demands have…”