“A pet specialty store that is heavy into marine sales may have days when it sells more invertebrates than it does fish. Matching dollar sales, on the other hand, will still be quite an accomplishment. A retailer would have to sell a large amount of these small items to yield the same value as a single fish. For example, a retailer could sell a mixture of snails and hermit crabs for $10, while a single…”
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Fish
“Sometimes it is necessary to clean house and find something new that will energize sales in the aquarium department. In the shelf stable foods arena, this means ditching the products that are “flat-lining.” Of course, before making a change, retailers will probably want to evaluate why certain products are underperforming.…”
“Aquarium décor may be a key category in a pet specialty retailer’s aquatics department, but these items do not necessarily sell themselves. An educated staff and strategic merchandising can make all the difference. Retailers can also increase décor sales exponentially by having the right assortment of products co-located in organized,…”
“Fish foods come in all shapes and sizes. There are shelf-stable, frozen, live and even refrigerated foods. A pet shop or fish store that specializes in selling aquatic livestock is obligated to carry all types of foods. Retailers’ presentation techniques will greatly influence how successful they are in selling the…”
“In today’s retail world of big-box stores and Internet pet-supply companies, the one thing that has not changed is the need and demand for aquarium installation and maintenance services. There may be a few less clients out there due to tight budgets, but when someone buys a tank, they often…”