by Edward C. Taylor on Jun 1, 2013
“        Remember the days when the average shop selling reef equipment and livestock was a small-town operation with little competition? In fact, these stores were likely to be the only game in town. With such a dearth of competition, life was good for many of these retailers, which did not have to make much of an effort at all to attract almost all the local hobbyists. It was also easy to believe…”

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by Edward C. Taylor on May 1, 2013
“    The variety of products that fall under the umbrella of pumps and filters is staggering. Yet, while they are diverse in many ways, at their core, they are the very heart of every aquarium. While selling pumps and filters is easy, selling them properly is a serious challenge.…”
by By Edward C. Taylor on Apr 1, 2013
“        Depending on your perspective, aquarium lighting can be complex or rather simple. For the person setting up a freshwater community environment, it is as simple as one, two, three—a single- or double-lamp fixture with standard white bulbs should suffice, nine times out of 10. On the…”
by Edward C. Taylor on Mar 1, 2013
“  How many different categories of marine aquariums are there? Many people might say there are two—tanks only inhabited with fish, and those inhabited by corals and other invertebrates, or in other words, a reef tank. But in reality, there are virtually no reef tanks without fish and only a…”
by Edward C. Taylor on Feb 11, 2013
“How many of your customers are savvy enough to tell if one shelf-stable food is better than another? My guess is that there are very few—perhaps one in a hundred. If I am correct, that means it is up to you to aim most people in the right direction when…”