“No aquarium is complete without substrate on the tank floor. Every tank sold requires some form of material on the bottom. This may be shallow or deep, depending on the owners’ tastes, but the need for this substrate is irrefutable. Likewise, the necessity to replace this material every few years is equally unchallenged—a change makes the tank owner and the aquatic inhabitants happier. Whether a retailer is selling substrate to a new tank owner or…”
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“Is aquatic livestock a major portion of your sales? Do you depend on livestock to put you “over the hump?” Many stores emphasize merchandise rather than livestock. These are typically the big-box discount or chain retailers that are able to sell goods at low prices due to their purchasing power.…”
“If I had to pick the category of products that most baffles consumers, it would be water treatment products. After chloramine removers, which are the tip of the iceberg, no one seems to have a clue what any of these mystical treatments are good for. What this means for retailers…”
“It’s a small world after all. In fact, the smaller it gets, the more some people like it. Telling a customer that he or she can have a fully functional aquarium that can sit on a desk in any office grabs their attention. Showing them just how decorative, dynamic and…”
“The secret to successful reef tank maintenance can be summed up in one short sentence: Everything is essential. Leaving out one key element will inevitably lead to failure for the hobbyist and lost customers for the pet store. The reef tank is rife with peril. There are some hard lessons…”