by Edward C. Taylor on Dec 1, 2013
“    How much food customers feed, what type of food they feed and how often they feed their fish is not a statistic; it is a dynamic. As a retailer, if you merchandise fish foods properly, you have an opportunity to control all three parameters. A retailer’s influence on customers’ decisions can be substantial, affecting both the health of its customers’ fish and its own bottom line. However, in order to guide consumers’ decisions…”

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by Edward C. Taylor on Nov 1, 2013
“      The nano concept, as it is employed in the aquatics trade, can be a very good idea. After all, a nano tank is a completely integrated unit with virtually everything that a consumer needs all contained in a single box——minus the fish, of course—which makes for no-muss,…”
by Edward C. Taylor on Oct 1, 2013
“        The first décor item that was ever used in an aquarium was probably a rock. It is simple enough for most people—go out to the nearest stream, pick out a nicely colored and shaped rock of appropriate size, and put it in the tank. Maybe they…”
by Mark Kalaygian on Oct 1, 2013
“    While they have traditionally been viewed by shoppers as being nothing more than an element of fish-tank décor—albeit a necessary one—substrates actually serve a much higher purpose in the aquarium, and thus in retailers’ aquatic departments. While they do, indeed, serve a clear decorative role, today’s substrate products…”
by Edward C. Taylor on Sep 1, 2013
“    Summer is over, and it is time to gear up for the high season of sales. Many fish tank owners neglect their aquariums over the summer and will be ready to make some new additions. Retailers can certainly expect fish sales to gradually increase by late September and…”