by Jennifer Boncy on Apr 27, 2015
“The message that the earth needs some TLC is clearly resonating with a greater number of people these days, as evidenced by the growing consumer demand for environmentally friendly products. The trend is also playing out in a strong way in the pet product arena. Many dog-owning consumers are indeed looking to decrease their ecological footprint in various areas of their daily lives—often, by buying products that are made using sustainable ingredients and that do…”

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by Pamela Mills-Senn on Mar 30, 2015
“After the brutal winter that many parts of the country endured, many pet owners are looking forward to getting out of the house as we head into spring. And for the majority of dog owners, cooped up for months with their restive canines, this means taking the pack along with…”
by Pamela Mills-Senn on Mar 1, 2015
“Both mainstream and buzzworthy, the eco-friendly label is being attached to all manner of products—whether they fully deserve the description or not. Manufacturers have incentive to do so, motivated by the increasing numbers of consumers searching for more earth-friendly, natural products. This is especially true of pet owners, who have…”
by Nora Caley on Feb 1, 2015
“Knowledge is power, especially when it comes to the natural pet food category. Consumers are reading about pet nutrition on labels and online, and industry experts say this newly acquired knowledge is driving sales in the natural dog food category. “The growth is coming from consumers who are becoming more…”
by Nora Caley on Dec 29, 2014
“For pet owners who seek natural treats, it is all about the ingredients. Consumers not only look at what treats do not contain—such as artificial preservatives—they also want to know what ingredients they do contain. Manufacturers are responding with a host of innovative options, driving the popularity of natural dog…”