by Pamela Mills-Senn on Mar 1, 2015
“Both mainstream and buzzworthy, the eco-friendly label is being attached to all manner of products—whether they fully deserve the description or not. Manufacturers have incentive to do so, motivated by the increasing numbers of consumers searching for more earth-friendly, natural products. This is especially true of pet owners, who have grown particularly watchful of what goes into and onto their four-footed companions. One pet category seeing a lot of eco-friendly activity is toys. After all,…”

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by Nora Caley on Feb 1, 2015
“Knowledge is power, especially when it comes to the natural pet food category. Consumers are reading about pet nutrition on labels and online, and industry experts say this newly acquired knowledge is driving sales in the natural dog food category. “The growth is coming from consumers who are becoming more…”
by Nora Caley on Dec 29, 2014
“For pet owners who seek natural treats, it is all about the ingredients. Consumers not only look at what treats do not contain—such as artificial preservatives—they also want to know what ingredients they do contain. Manufacturers are responding with a host of innovative options, driving the popularity of natural dog…”
by Nora Caley on Dec 1, 2014
“Dogs are not exactly picky about what they put in their mouths. Pet owners, however, are becoming increasingly selective about what their dogs consume—not only for meals, but also between meals. Consumers are seeking natural chews for their dogs, and they want these products to have other features and benefits…”
by Dorothy Crouch on Nov 1, 2014
“Trends within the burgeoning natural pet food market develop and shift so frequently, it can be tough for retailers to keep up. With this in mind, the ability to identify and partner with vendors that consistently recognize the potential of various trends within the natural pet food segment to become…”