“It used to be consumers didn’t have much choice when it came to pet furniture. The product design and construction was consistent—crates, beds or climbing trees made of plastic or metal, likely covered with an inexpensive, scratchy synthetic fabric, built to withstand pets’ incessant chewing, scratching or shedding. Durability, not aesthetics, was key. But that’s changing, thanks to the growing number of consumers who are asking retailers to stock products made of kinder, gentler materials…”
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Natural/Holistic
“Just as parents worry about the toys their babies play with—after all, young children are notorious toy chewer—they’re paying attention to the same when it comes to their pets, a concern that’s fueling the demand for eco-friendly toys. This awareness first sparked with the pet food scare of a few…”
“While natural products have clearly risen to a prominent position in the pet treat category, it wasn’t that long ago that these products faced somewhat of an uphill battle. For example, when the Cloud Star Corporation first began trying to drum up interest in its natural dog treats more than…”
“According to the American Pet Products Association (APPA), there are over 86 million cats being kept as pets in American homes. Over 85 percent of pet owners who participated in a survey commissioned by the makers of Wellness pet foods in 2008 agreed that the health of their pet is…”
“The development of eco-friendly pet cleanup products often springs from personal concern. For example, it wasn’t until Paul Cannella, president and owner of Chicago-based PoopBags.com, Inc., researched plastic bags that he began thinking about what he was using to clean up after his dog. Upon investigation, he grew increasingly uncomfortable…”