Vendor Profiles

“Pet Business: Tell us about Vital Essentials’ approach to raw diets and treats. Lanny Viegut: At our inception in 1968, we pioneered the ALPHA Prey-Model to be the foundation of our raw diet. In combination with the ALPHA Prey-Model approach, we are committed to single-source proteins in our diets and treats. This allows pet parents the choice or rotation of proteins they feel are most appropriate for their pet. Single-sourcing also provides pet parents a variety of options…”

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by Mark Kalaygian on May 28, 2015
“To say that Jennifer Cao got an early start on her career in the pet industry would be a bit of an understatement. The co-founder and vice president of ZippyPaws was struck with the idea to start the company while she was still a student at the University of Southern…”
“Pet Business: Why should pet stores carry Bayer pest control products? What sets Bayer apart from other manufacturers in the market?Dave Van Brunt: The Bayer name is a trusted brand recognized by both pet owners and veterinarians for providing effective pest control products such as Advantage II, K9 Advantix II…”
“Pet Business: What inspired Natural Solutions for Life to get into the pet supplements business? Ron Cotting: It felt like a very natural transition, as joint supplements are our core business. We manufacture the No. 1 show livestock supplements on the market, and in the livestock world, more than 80…”
by Mark Kalaygian on Apr 27, 2015
“Just as modern pet stores have roots that can be traced back to the feed and tack stores that were once a cornerstone of rural communities across America, there are a number of pet product manufacturers that got their start by meeting the needs of farmers. Menomonie, Wis.-based Vets Plus,…”