Vendor Profiles

“Pet Business: How and when did flexi get started? What inspired the creation of the company?Manfred Bogdahn: In 1972, I was continually upset about having to keep my dog on a short leash. While other dog owners adjusted to the shortcomings of regular leashes, I was persistent about finding a solution to increase the freedom on the leash for dogs, so they can get enough exercise even if they can’t run totally free. Inspired by…”

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“Pet Business: What makes Jolly Pets stand out from other dog toy manufacturers? Robert Miavitz: Here at Jolly Pets, we have long been a supplier of durable dog toys for the large dog breeds. We continue to seek new and innovative ways to develop superior products for animal companions. Our…”
“PB: Elive’s focus on both the dog and aquatics categories is pretty unique. What drove this approach to product development?Ernie Katris: At Elive, new product development is not limited to one product line or category. Our office is a very dynamic place to work, where we encourage creativity, desire and…”
“Pet Business: Tell us about Vital Essentials’ approach to raw diets and treats. Lanny Viegut: At our inception in 1968, we pioneered the ALPHA Prey-Model to be the foundation of our raw diet. In combination with the ALPHA Prey-Model approach, we are committed to single-source proteins in our diets and treats.…”
by Mark Kalaygian on May 28, 2015
“To say that Jennifer Cao got an early start on her career in the pet industry would be a bit of an understatement. The co-founder and vice president of ZippyPaws was struck with the idea to start the company while she was still a student at the University of Southern…”