Addiction Foods USA welcomes pet industry entrepreneur, Warren Rickard, as its new President.
Rickard, 33, served as an advisor for the company before joining full time as president to help accelerate sales and growth in the U.S. market.
Rickard founded Pawpular Pet, a maker of pet food flavorings that sold across U.S. and Asia before co-founding an animal health company, Anivive Lifesciences in 2015. Most recently Rickard served as an advisor for several pet health companies and as board member for the Petco Foundation.
Addiction Foods has focused on furthering the humanization of pets and premiumization of pet food by developing new products and brands. The company’s Wishbone product is an all-natural artisan pet food, which is a kibble for dogs and cats with a combination of 8-Superfoods. The newest addition to the company’s brands, Awesome Pawsome, are all natural treats that come in six colored packs with flavors inspired by popular human foods.
According to the company, it is the largest producer of dry pet food in New Zealand, offering multiple products across three different brands for dogs and cats. Addiction Foods was founded by CEO, Jerel Kwek in 2002 and has offices in New Zealand, Singapore and Seattle.