Better Choice Company, Inc. revealed its media partnership with iHeartMedia for advertising inventory.
iHeartMedia is an audio company in the U.S. that specializes in broadcast radio with more than 850 live broadcast stations; streaming radio, music and on demand via the iHeartRadio app; podcasts; social; mobile; and live events. The new agreement includes a marketing campaign across iHeartMedia’s multi-platform network to help build further brand awareness of Better Choice.
"As we prepare to accelerate the sales and marketing of our pet products, it is critical that we partner with industry leaders with mass market reach," said Damian Dalla-Longa, co-CEO, Better Choice. "iHeartMedia reaches a quarter of a billion listeners a month and has extensive marketing capabilities. We believe this is a critical next step for Better Choice as we ramp our distribution channels going into 2020."
"Working with Better Choice and its pet health and wellness brands on a national marketing strategy will better inform our broad audience of pet lovers about these high-quality products," said Peter Volynsky, executive vice president, corporate development & ventures, iHeartMedia.