Dogtopia will help celebrate all year long through a series of initiatives and events in more than 130 Dogtopia daycares. Dogtopia dogs will be able to enjoy a Snoopy birthday party and participate in a Snoopy lookalike contest, among other activities planned throughout the anniversary celebration.
Throughout the promotion, the Peanuts gang, including Snoopy will be making appearances on Dogtopia’s social media pages, website and in daycare centers. The launch will begin on Valentine’s Day at Dogtopia daycares across the United States and Canada.
"We are honored to work alongside Peanuts to celebrate all the attributes that Snoopy and our daycare dogs represent – silliness, adventure, warmth, humor, joy and friendship," said Neil Gill, CEO and president of Dogtopia. "We look forward to a fun-filled year of initiatives to bring the spirit of Peanuts and Snoopy into our daycare centers."
"At the center of the Peanuts comic strip is the relationship between Charlie Brown and Snoopy," said Lindsay Martinez, senior vice president, North American licensing and partnerships, Peanuts Worldwide. "The love and care they show one another are two of the many themes that are ingrained in the brand. As we continue to expand the Peanuts pet category, aligning with partners such as Dogtopia, who share these same core values is a key focus for us."