Hofseth BioCare ASA Appoints Vice President of Sales North America


Hofseth BioCare ASA named Rob Johnson as vice president of sales North America.

With over 17 years of proven sales experience throughout the pet industry, Johnson will lead all sales initiatives for Hofseth BioCare ASA’s Brilliant Salmon Oil and offer the company's human-grade, 100 percent Norwegian salmon oil to retailers and distribution partners across the U.S. and Canada. Johnson will also develop a sales team and customer service teams throughout North America to achieve these goals.

"I am thrilled to be a part of the Brilliant Salmon Oil’s North American expansion, and look forward to building partnerships centered on trust with independent retailers in regards to pricing, quality, transparency and dependability," said Johnson. "Providing educational opportunities and training to our retailers and customers alike is no doubt the key to our growing success. Retailers are embracing our human-grade Brilliant Salmon Oil because our oil provides pet-parents (their customers) a convenient, affordable, and effective solution promoting their pet’s health naturally from the inside-out (heart health, a natural anti-inflammatory response and healthier paws, skin and coat) and provides them great margins, an eye-catching presentation that stands out on the shelf and a consumable that keeps their customers coming back again and again."