The Matrix team designed, programmed and increased SEO on the site to improve site engagement. Matrix Partners met this objective by adding new lifestyle photos, enhancing messaging and simplifying navigation. Aside from general website improvement, PawZ’s intent was to introduce the brand’s new line of SaniPaw Spray & Wipes by generating influential content and presenting it in an eye-catching manner. Matrix Partners achieved this by updating the homepage slideshow and banners to feature the new line and by creating a product intro page.
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"Our design team worked hand in hand with PawZ to optimize content and elevate search engine rankings," said Rebecca Tomala, vice president of Matrix Partners. "We also incorporated testimonials from pet owners, and even added a live Facebook feed to the homepage to make their social media presence more prominent. Any addition or renovation to the site was carefully coordinated to enhance the general site experience for visitors and make it easier for them to connect with the product. We also wanted to seamlessly direct consumers to both e-commerce sites and brick and mortar stores."