Targeted PetCare acquires sWheat Scoop


Wind Point Partners’ portfolio company Targeted PetCare (TPC) acquired sWheat Scoop (sWheat) from Farmers Union Industries.

sWheat, founded in 1994 and headquartered in Detroit Lakes, Minn., is a leading manufacturer of branded, 100 percent wheat-based, biodegradable cat litter products.

The acquisition is complementary to TPC's animal litter business, which manufactures branded and private label traditional clay-based litter, as well as alternative, paper-based litter. sWheat is the leading manufacturer of alternative, wheat-based cat litter, selling its products through retailers and distributors. TPC will now be able to offer its customers wheat-based cat litter in addition to products from the broader TPC portfolio, including recycled paper-based and clay-based animal litter, animal bedding, pet treats, and dental chews.

"sWheat is a perfect fit with TPC and the acquisition helps us continue our strategic vision of building a diversified pet products platform," said Paul Peterson, Wind Point managing director. "We believe the combination with TPC will serve as a catalyst for continued growth."

The acquisition of sWheat Scoop marks TPC's fourth acquisition under Wind Point's ownership. 

Bob Larson, General Manager of sWheat Scoop, stated, "We are extremely pleased to be joining Targeted PetCare and we believe we have found the perfect new owners who will accelerate the growth trajectory of sWheat Scoop, while also being great stewards of our associates and community. We are extremely grateful for the support everyone has provided over the years in helping us build what sWheat Scoop is today."