Vital Essentials Names New National Sales Manager


Vital Essentials promoted Joey Weichmann to national sales manager. 

He will manage the sales and distribution of Vital Essentials and Vital Cat brands for the U.S. and Canada.

Weichmann has a bachelors of business administration degree from the Lubar School of Business. He joined Vital Essentials in 2016 after working in sales and retail management for more than 14 years. Weichmann previously held the positions of region manager and key account manager for the Green Bay-based raw pet food manufacturer.

"Joey has been with us for four years and he’s played a key role in our company’s ongoing success," said Melissa Olson, vice president of sales and marketing for Vital Essentials. "We are thrilled to promote him to our national sales manager position to continue to develop and increase the distribution of our products throughout North America."