Editor's Note: The following was originally delivered as a speech at the Retailer of the Year dinner reception that Pet Business hosted in honor of EarthWise Pet during SuperZoo 2021.

In honor of Itchy Pet Awareness Month, here’s what pet parents need to know about pruritus – aka itching.

Every so often, Pet Business offers a look at some notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are some recent examples:

In response to extreme temperatures in the Pacific Northwest, here’s some advice on how to keep pets safe and healthy in the middle of a heatwave.