Holiday Retailing in 2020

It’s officially the most wonderful time of the year – for people and pets alike! For the third year, Rover has released its annual report on how pet parents plan to celebrate the holidays.

According to the survey, 89% of dog owners plan to give their pup a present this holiday season. That’s up 9% from last year for a new record high. The findings also show that men (92%) are more likely than women (84%) to purchase a gift for their pooch in 2021. However, almost everyone seems to be splurging, with 63% of owners planning to spend more than $50 on each of their dogs.

Given the continued impact of the COVID-19 pandemic on the supply chain, it’s unsurprising that many dog owners (75%) are planning to order gifts for their pooches early. Most of these respondents (50%) say they will start shopping for their dog’s holiday gifts before Thanksgiving.

Like many other activities in 2021, the vast majority of owners (75%) say they plan to do their holiday shopping virtually this year. While big box stores remain popular, over half of respondents (53%) say they will still visit their local neighborhood pet stores. Some owners (18%) plan to skip the stores altogether and hand make their pet’s gift.

It’s not just pets, though, who can expect great gifts under the tree this year. More than three-fourths (76%) of dog owners plan to buy a pet-themed gift for a loved one this year.