Cat coming out of litter box.

Waste management is arguably the most unpleasant, inconvenient part of having a pet. For cat owners, purchasing litter is a big deal. The litter determines whether or not waste will be tracked into other areas of the house, a messy clean up or if there'll be a potent (and not pleasant) scent.

In a new report from Future Market Insights, it’s estimated that by 2031 cat litter sales will grow by 5.3 percent CAGR (compound annual growth rate). On the surface, this is no surprise. As more people, especially millennials, welcomed new cats into their homes during the pandemic, there’s a greater need for litter.

Now, a question retailers may be asking themselves is, who will be securing these sales? At the moment, a lot of this projected growth is anticipated to take place in the e-commerce channel. In fact, the report predicts that “online retailers are expected to be the primary sales channel for the cat litter market.”

However, there is an opportunity for pet specialty retailers here. This growing category has the potential to make a significant impact on store sales, so it’s imperative that it’s given a proper placement and there’s enough variety in a store’s assortment. Unlike in an e-commerce setting, brick and mortar stores have the ability to physically showcase the product, how it performs, and answer questions right on the spot. 

As an essential, repeat-purchase, this category will grow as demand for feline pets grows. More natural, sustainable litters continue to be in style, such as pine, corn and walnut cat litters. Convenient cat litter that can clump, or can automatically clean the box, has also been, and will continue to be in style. 

There’s an understanding that cats haven’t always had the attention their canine counterparts enjoy, so taking the extra step to promote the latest and greatest in litter will help these customers feel as if your store values their cats just as much as they do. And they won’t forget it.