Halloween might look a little different this year, thanks to COVID-19, but more than 148 million U.S. adults still plan on participating in the spooky holiday according to the National Retail Federation’s annual report.
The survey, conducted by Prosper Insights & Analytics, asked 7,644 consumers last month about their shopping plans and celebration related to Halloween 2020.
“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes and other items that allow families the opportunity to observe Halloween safely.”
Instead of parties or trick-or-treating, many respondents said they were opting for safer autumnal activities. One of the most popular choices for at-home Halloween fun this year was dressing up pets in costumes, with 18% of respondents saying they planned to get their animal in on the fun.
The top 10 costumes for cats and dogs among respondents were:
2. Hot dog
The pandemic also seems to have impacted consumer spending on the holiday. This year the total expected consumer spending is slightly down at $8.05 billion from $8.78 billion in 2019. However, this mostly seems to be due to lower overall participation, as those who are celebrating said they were planning to spend $92.12 on average, compared to just $86.27 last year.