While the COVID-19 pandemic isn’t over, many Americans are ready to celebrate the spookiest time of the year anyway. In fact, according to a recent survey, consumer spending is expected to reach an all-time high of $10.14 billion.
The survey, conducted each year for the National Retail Federation (NRF), asked 8,061 consumers about their Halloween shopping plans between Sept. 1 and 8, 2021.
“Americans plan to spend more than ever to make this Halloween a memorable one,” said NRF president and CEO Matthew Shay in a statement. “Retailers have implemented a number of measures, such as bringing in Halloween products earlier than normal, to ensure their shelves are stocked with seasonal candy, décor and other items ahead of this important holiday.”
According to NRF’s survey, approximately 65% of Americans plan to celebrate Halloween or participate in Halloween activities this year compared to 58% in 2020 and 68% pre-pandemic in 2019.
While children appear to be a primary focus of the holiday for most Americans, pets are increasingly included in the festivities. One in five respondents said they intend to dress their pet up for Halloween this year. Younger generations are the most likely to get a costume for their pet, with 28% of those aged 18-24 and 30% of those aged 25-34 planning to do so.
The most popular costumes for pets this year include:
2. Hot Dog
3. Superhero or Cat
4. Bumble Bee
8. Dog or Witch
9. Devil or Pirate