A wide variety of new pet products debuted this year at SuperZoo, which took place August 16-19 at Mandalay Bay in Las Vegas. SuperZoo’s Product Showcase featured high-tech pet products, new innovations in pet food, advancements in pet travel and comfort, natural and eco-friendly merchandise and the latest fashions in pet décor, clothing and collars.

Stand out products were honored across a variety of categories at this year’s New Product Showcase Awards presentation. The winners included:




1st Place: Penn-Plax Inc. Aqua-Floras 

Runner up: Mars Petcare API AQUASPIN digital water testing photometer 

2nd Runner up: Central Garden and Pet Aqueon LED Minibows with SmartClean Technology


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1st Place: Spectrum Brands/Global Pet Care Peck to Play 

Runner up: Zoo Med Labs Avian Electrolyte 

2nd Runner up: Prevue Pet Products Playful Bird Toys



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1st Place: Richell USA, Inc. Space Capsule Pet Carrier & Bed

Runner up: Muridae, Inc. Mouser Canned Cat Food 

2nd Runner Up: Necoichi Kimono Yukata Bow Tie Cat Collar





1st Place: North States MyPet Safety Paws Pet Proofing Products

Runner up: Only an Ocean|PoochieBells PetDreamHouse Interactive Feeding Products 

2nd Runner up: Wilderpup Biothane Collars and Leashes





1st Place: Central Garden and Pet Apple Elite Electrolyte Pellets 

Runner up: Vetericyn Animal Wellness Equine Mobility 

2nd Runner up: Central Garden and Pet Laser Sheen Finishing Spray




1st Place: Zoo Med Labs Repti Cooler 

Runner up: Zoo Med Labs Tropical Bioactive Substrate Kit 

2nd Runner up: Hagen Group Exo Terra Sub Stratum


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Small Animal 

1st Place: Happy Habitats Happy Habitats 

Runner up: Oxbow Animal Health Enriched Life Rest & Relaxation Family of Products 

2nd Runner up: Field+Forest by Kaytee Mini Hay Bale



1st Place: De’Vora Scratch Square Natural Instinct Grooming Toys 

Runner up: CrittEar Groomer Pack, 3 Sizes Dog Earplugs 

2nd Runner up: Blackworks Stealth Table


Farm & Feed

1st Place: Poultry Pro Feeder Poultry Pro Feeder 

Runner up: Absorbine Silver Honey Rapid Wound Repair 

2nd Runner up: Happy Hen Grub Frenzy-Made in North America 



1st Place: Catit Feeder and Fountain 

Runner up: SafetyPawz, LLC. Pet Nail Clipper 

2nd Runner up: ETailPet POS Software Solution 



1st Place: CrazyKFarm Pet & Poultry Products Dia-Purr Cat Diaper

Runner up: Wahl Clipper Corporation Vetiva Mini 

2nd Runner up: Quick-Tag (The Hillman Group) ETCH


Humanized Pet Product

Himalayan Dog Chew LLC. Advent Calendar 2021 


Luxury Lifestyle

Bonne Et Filou Handmade All Natural Dog Macarons 


Point of Purchase 

Hagen Group Catit Pixi



Retail Shelf Appeal 

Treat Planet Snicky Snaks Poppers Dog Treats 

Health and Wellness

Stashios Wrap-Ups Bacon Flavor-Pliable Pill Wrapper 


Sustainable Pet Products 

Shameless Pet Dental Sticks & Calming Treats 


New-to-Market Pet Food & Treats 

Jiminy’s Jiminy’s Cricket Crave and Good Grub Dog Food


Judges Award for Best New to Market Pet Products 

Nestle Purina Pet Care Pro Plan LiveClear Kitten