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The American Pet Products Association (APPA) embarked on its Pet Feels campaign, the newest initiative for the association’s Pets Add Life (PAL) program. 

The Pet Feels campaign features a series of videos that strive to visually showcase how pets make people feel. By addressing everyday stressors and emotions, the videos demonstrate how pets help their owners cope and provide support and love during challenging times.   

“Through the vibrant imagery and authentic narration, the Pet Feels campaign articulates the power of the human-animal bond and the strong emotions pets invoke, even when words are not enough,” said Steve King, president and CEO of APPA. “Mental health is a critical and important topic of conversation, especially as we emerge from a challenging year due to the COVID-19 pandemic. This is just one way in which we hope to illuminate the subject and keep important conversations moving forward.” 

The Pet Feels campaign is available on YouTube and will be shared on Facebook and Instagram throughout Mental Health Awareness Month.