Austin and Kat released its “tradeshow in a box” campaign to provide an alternative tradeshow experience for retailers.
Through Austin and Kat’s retailer website, buyers will have access to a personalized and custom tradeshow experience from their storefront or home. The virtual show platform on its website will include access to brand details and exclusive deals for retailers through direct orders and distributors, Pet Food Experts, United Pacific Pet and Alamo. A “tradeshow in a box” including product samples can be requested through its retailer website.
In January 2021, Austin and Kat re-released its classic collection, which is now reformulated with elevated ingredients including Kaneka CoQ10, Longvida curcumin and Treehouse hemp.
"This year, we had to think outside the box, so we invested heavily in making sure buyers could still have the tradeshow experience,” said Kat Donatello, CEO and founder of Austin and Kat. “By bringing the tradeshow directly to the buyers, retailers can learn about our newest products both virtually and physically in the comfort of their own home.”