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Brilliant Salmon Oil by Hofseth BioCare revealed its new distribution partnership with Natural Pet Direct.

Based in the state of New York, Natural Pet Direct will distribute the growing line of the company’s pure, unrefined and gently liberated 100 percent Norwegian salmon oil to serve pet specialty retailers throughout New York.

“We are thrilled to be partnering with Natural Pet Direct as [the] metro New York City region is a very important area to support our expansion serving pet specialty retailers across North America and further accelerates our growth strategy of Brilliant Salmon Oil,” said Rob Johnson, vice president of sales North America for Hofseth BioCare. “With a strong partner like Natural Pet Direct and their commitment to bring independent retailers a premium selection of natural solutions that promote pet health, our award-winning product line can now be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that support optimal pet health.”