Brilliant Salmon Oil by Hofseth BioCare entered a distribution partnership with Rio Grande Service Center Pet Food & Supply Distributor.
The distributor will bring Brilliant Salmon Oil to New Mexico, Arizona, El Paso, Texas and Southwest Colorado. This will be the first distributor partnership for the company and its products in this four state territory.
Brilliant Salmon Oil is a single ingredient solution for dogs and cats. The heart-healthy and human-grade pet oil promotes a shiny coat, softer paws, increased energy and enhanced appetite.
“Rio Grande Service Center is a great partner to help Brilliant Salmon Oil expand into the Southwest region of the U.S,” said Rob Johnson, vice president of sales, Hofseth BioCare. “With a strong partner like Rio Grande and their established networks throughout New Mexico, Arizona and portions of Texas and Colorado, we can make our incredible product line more widely available to consumers (pet parents) looking for highly-effective, human-grade solutions that deliver optimal pet health. Rio Grande is a highly-respected and valued distributor that will help drive growth and profitability for independent pet retailers.”