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Chuckit! is sponsoring National Fetch Day on Saturday, Oct. 17.

National Fetch Day, celebrated annually on the third Saturday in October, is a chance for dogs and their pet parents to get outside and bond through a game of fetch. To mark the day, Chuckit! is hosting a sweepstakes to supply 200 winners with a backyard party-pack containing exclusive Chuckit! Party balls, branded party gear and more. Additionally, a grand prize winner will receive a VIP spa treatment for their dog and appear on a Chuckit! product package.

The brand also teamed up with North Shore Animal League America to create a virtual game of fetch. On National Fetch Day, with a swipe of the finger on a phone or a click at the computer, participants can throw a ball to a rescue animal with the Chuckit! custom Virtual Fetch Challenge. Log on and play with rescue dogs at the North Shore Animal League with the remote ball launcher which will actually toss a Chuckit! ball to the rescue dogs on location at North Shore Animal League America’s outdoor park. Along with a monetary donation, for each of the first 5,000 balls thrown through the challenge, Chuckit! will donate a tow to a shelter dog. Three featured shelter dogs will also get a fully sponsored adoption in celebration of the day.

Additionally, Chuckit! is partnering with local, dog-friendly establishments to give out free Chuckit! gear to those who arrange for curbside or carry-out on National Fetch Day.

“Fetch is one of the most important activities a dog and their owners can take part in,” said Chris Wilson, executive vice president of marketing and product development and Petmate. “With the huge increase we’ve seen in demand for canine companionship, we wanted to celebrate and bring awareness to the classic game..."