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CountryMax welcomed Brian Rapp as creative director and Jenny LaMar as junior designer as the company ramps up its in-house marketing capabilities.

Rapp, a Cazenovia resident and veteran of several Upstate N.Y.-based ad agencies and most recently part of the in-house advertising team for Oneida Nation Enterprises and Turning Stone Resort Casino, brings decades of consumer marketing and branding experience to the retailer.

LaMar, a Pittsford native, graduated from University of Delaware with her degree in food and agribusiness marketing. Her responsibilities at CountryMax include graphic design and management for the company’s Facebook and Instagram channels, as well as store signage and decorating.

The retailer's in-house marketing team will focus on increasing awareness of the CountryMax name as its regional footprint grows. Additional priorities include creating branded educational content for customers and employees, expanding social media engagement and honing the company’s email campaigns. 

CountryMax will soon be hiring an events coordinator to manage pet birthday parties, school visits, live education seminars and other events at stores across the state.