Feeders Supply Intuition Brand

Feeders Pet Supply and Chow Hound Pet Supplies have debuted a new private-label pet food brand, Intuition. Starting with dry dog food and treats, the brand is now available in all 44 Feeders and Chow Hound locations and online through the company’s e-commerce sites. 

Intuition dog food initially focuses on six formulas to suit every dog’s needs. The formulas—puppy, small breed, large breed, and all life stages—promote good digestion, hip and joint strength, and healthy skin and coats. Intuition is made in the USA with quality ingredients that are rich in antioxidants. A portion of sale proceeds of each bag will be donated to animal welfare causes in the Feeders and Chow Hound communities. 

The Intuition treat line features four freeze-dried and four oven-baked varieties.  The company also is developing cat food and treats under the Intuition banner and may add additional dog products as the line grows.

“We started moving into the private label space in a big way last year, and the number one request we have been getting from customers is for an affordable premium pet food,” said Brannon Dixon, CEO of Feeders Pet Supply. “With Intuition we are able to create another great brand that we know our customers are going to love.”