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The natural, Icelandic fish dog and cat treat line, Gunni’s Taste of Iceland announced it has reached a distribution agreement with Pet Food Experts (PFE) to distribute its line of natural treats in all of the territories they serve.

Gunni’s Taste of Iceland is a family of products using fish caught in the waters of Iceland. They only use ingredients that are responsibly and sustainably sourced. By sourcing products from Iceland, they uphold a zero-carbon emissions production process. 

“We are elated to be adding PFE as our partner. They align perfectly with what we are trying to accomplish for our distribution strategy, which is to support independent retailers. PFE is one of the most respected distributors of pet supplies and we believe that their focus on innovative, high-quality foods and animal pet care products are the perfect recipe for a mutually-beneficial and long-lasting partnership,” said Lisa Momberger, partner and CEO of Gunni’s.

Pet Food Experts is also excited about the new partnership.

“We're thrilled to support Gunni's launch into the US market," Antoine Seailles, director of market strategy "Their commitment to responsible and sustainable sourcing make it a perfect addition to our portfolio. We're very excited with the diverse offering of products that are launching now and in the future."