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Holistic Health Extension welcomed Michael Cragin as Southeast territory manager.

After beginning his sales career at Johnson & Johnson, Cragin spent 17 years in the pet food industry, representing brands such as Nutro and Canidae. He is a graduate of the University of Georgia.

As the Southeast territory manager, Cragin will build relationships and brand awareness with distributors and retailers throughout Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.

“Michael is a results-driven sales leader with exceptional professional strengths,” said Brad Gruber, president of Health Extension. “We look forward to the new relationships—and the business growth—that he will bring to the team.”