This acquisition expands Manna Pro’s growing pet care portfolio into the premium companion bird market.
“ZuPreem’s approach to the welfare of animals through innovative nutrition and research to the highest quality standards of manufacturing makes the brand a perfect addition to the Manna Pro portfolio,” said John Howe, CEO of Manna Pro. “This acquisition enables us to expand our leadership across new pet segments in the U.S. and abroad with a veterinary-backed, consumer-trusted brand that shares our commitment to Nurturing Life.”
Based in Shawnee, Kan., ZuPreem is recognized internationally as a leading pelleted bird food brand. The brand's products can be found in over 5,000 U.S. pet stores including the largest pet specialty retailers. David R. Morris, whose family history spans three generations in the pet industry, founded ZuPreem more than 27 years ago.
“ZuPreem has always been committed to providing premium nutrition for pets and exotic animals, and we conducted a worldwide search to find the right partner to carry the tradition forward,” said Morris. “I’m proud of my family’s contributions to animal health and believe Manna Pro is a great fit to continue ZuPreem’s mission of providing the quality nutrition pet owners have come to expect from the brand.”