Mars Petcare welcomed two new members to its Pet Nutrition North America leadership team: Jessica Hauff, as the company's first-ever general manager of e-commerce; and Travis Reaves as vice president, strategy and growth transformation.
Hauff will lead teams of cross-functional associates dedicated to accelerating the company's e-comm presence and online business, while ensuring the pet parent shopping experience is seamless across all channels.
Hauff is a proven digital strategy leader with 15 years of experience building and transforming high-performing digital and e-commerce channels in both the U.S. and Europe. She most recently worked at L'Oréal, beginning her career in Madrid before moving to New York, where she spent the past nine years in progressive roles, including senior vice president, e-commerce acceleration and data activation for L'Oréal USA.
Reaves will be responsible for short and long-term strategy development, inorganic growth, and helping boost Mars Petcare's analytics and insights capabilities to put pet parents at the heart of all decision making.
Reaves brings more than 13 years of experience growing global businesses. He most recently served as vice president, strategy and development, at Tractor Supply Company. While at Tractor Supply, he led mergers and acquisitions and long range strategy development. Reaves was also responsible for developing and driving high priority initiatives. Before joining Tractor Supply, Travis spent more than six years in strategy consulting with McKinsey & Company, where he served consumer companies on strategy, revenue growth management, and other growth and commercial topics.
"Jessica and Travis will play critical roles in driving our purpose: A BETTER WORLD FOR PETS," said Ikdeep Singh, regional president, Mars Pet Nutrition North America. "They each bring unique and extensive experiences to our team I'm confident will help us meet the needs of even more pet parents by leveraging the power of digital, data and analytics."