The firm also received an honorable mention in the same category for another Matrix client, Charlee Bear dog treats. The dotCOMM awards are an international competition recognizing outstanding accomplishments in website design and all mediums of digital communication.
Matrix Partners created a specific aesthetic to showcase the Treatibles brand identity to its social media audience. The brand’s main goal was to raise awareness among pet parents who care about their dog, cat, or horse’s health and wellness. The Matrix team was able to achieve this objective by creating interactive content, such as hosting giveaways and providing testimonials to build a community and increase third-party credibility. Another social media goal was to use Instagram as a platform to reach new potential customers and educate owners on how these products can benefit their pets.
With engaging visuals and customer feedback, the Matrix team helped grow the Treatibles Instagram audience organically throughout the course of a year—the brand achieved the milestone of amassing over 10,000 followers. Additionally, the Matrix team’s collective efforts on behalf of Treatibles secured nearly one million impressions.
“Our social media team worked very hard to ensure that their strategies were educational, targeted the correct consumer and continued to follow brand colors and guidelines,” said Kristy Boulos, vice president, account supervisor of Matrix Partners. “We are so proud of the loyal following that we have helped create for Treatibles’ Instagram and cannot wait to see even more ideas come to life in the future for this brand.”