Connolly has deep experience in the pet specialty marketplace, including roles with Merrick Pet Care and Castor & Pollux, and is an investor in the new business. Joining Connolly on the Natural Balance executive team, Sturm has held a similar role with Petco and will lead sales, marketing and new product initiatives.
The new management team is complemented by a strong group of legacy Natural Balance employees.
“We are firmly focused on retaining and attracting premium pet food consumers for the Natural Balance core product lines through incremental growth, while also introducing new and exciting products that embolden the business,” said Connolly. “We are confident we will enhance this well-loved brand through our strategic approach, precision market targeting and extensive understanding of today’s ingredient-conscious pet food consumers.”