Whitebridge Pet Brands

Whitebridge Pet Brands, LLC has been acquired by NXMH, a Belgium-based family-owned investment firm.

Whitebridge Pet Brands was founded in January 2015 with the merger of Cloud Star, a pet treat manufacturer, and Petropics, maker of Tiki Cat and Tiki Dog pet foods. In April 2017, Whitebridge Pet Brands acquired Dogswell, a brand of functional jerkies for dogs. In January 2020, the company acquired Cardinal Pet Care, maker of Pet Botanics and Crazy Dog training treats. In March 2021, Whitebridge Pet Brands completed the acquisition of Grizzly Pet Products, a pet supplement company.

“At Whitebridge Pet Brands, our team shares a passion for pets and the belief that natural and minimally processed nutrition positively impacts the health and happiness of dogs and cats," said Olivier Amice, CEO of Whitebridge. “In the spirit of our 'Better Together' philosophy, we are now very excited to join forces with NXMH alongside their other international pet food businesses. The new combined scale and footprint will allow us to continue to build our platform and accelerate our development, with more innovation, geographic expansion and new acquisitions.”