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The New Zealand King Salmon Company, creators of Omega Plus salmon superfood treats for pets, appointed Michael Fabbro as North American business manager.

Fabbro is vice president for New Zealand King Salmon USA and has been managing the company’s sales and business development in North America since 2010. He launched the super-premium Ōra King salmon brand in North America in 2012 and played an instrumental role in growing the foodservice business from $5M to $40M+. Ōra King has been served at numerous Michelin-starred restaurants, including at Thomas Keller’s Per Se and Daniel Boulud’s eponymous Daniel restaurant. In addition, he launched its Regal smoked salmon brand in 2018, which recently captured the Specialty Food Association’s 2021 SOFI award for Best New Product of the Year. During his tenure, New Zealand King Salmon was able to achieve the “Green / Best Choice” rating from the Monterey Bay Aquarium Seafood Watch program.

After years of success with Ōra King and Regal, Fabbro has been tapped to spearhead the company’s entry into a whole new channel by bringing its unique New Zealand story of premium quality, sustainability and product health benefits to the pet space.

“Michael has been a valuable member of our team for over ten years and has a proven track record of developing strategic long-term business plans,” said Grant Rosewarne, CEO of  The New Zealand King Salmon Co. “We’re confident that he will play a fundamental role in the success of the Omega Plus pet brand as we expand into the U.S. market.”