Open Farm, a premium pet food brand committed to raising the bar on pet nutrition, appoints Mark Sapir as chief marketing officer (CMO). Sapir will take on a critical role in supporting Open Farm’s rapid growth trajectory, taking leadership of the company’s brand and retail marketing, innovation, eCommerce and digital media operations and corporate communications.
Sapir comes to Open Farm from Stella & Chewy’s, where he served as CMO since 2016, and successfully transformed the brand into one of the fastest growing in its category. He also served as vice president of marketing at Merrick Pet Care, Inc. where he helped propel the company into the fastest growing pet food brand in the natural and organic pet specialty space. During his three-year tenure, Merrick Pet Care, Inc. nearly tripled its sales. A veteran in the consumer and CPG sectors, Sapir also brings a wealth of experience from senior-level marketing roles at The Topps Company, Atkins Nutritionals, Inc., Kraft Foods, and Hormel Foods.