This marks General Atlantic’s first investment in the pet industry, and the firm joins the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to support animals and the planet, introduce the brand to millions of new pet parents and support continued innovation.
With annualized growth exceeding 100 percent over the last five years, Open Farm can now be found in over 5,500 neighborhood pet retailers across North America, as well as online at OpenFarmPet.com.
Throughout its growth trajectory, Open Farm partnered with international recycling leader TerraCycle to offer a national pet food bag recycling program, and became the first pet food brand in North America to offer reusable packaging on the Loop platform. Additionally, Open Farm works with ethical sourcing partners Certified Humane, Global Animal Partnership and Ocean Wise Seafood.
"Today’s pet parent is looking for exceptional nutrition that also aligns with their values,” said Isaac Langleben, co-founder and CEO of Open Farm. "...We are so excited to partner with the team at General Atlantic as we continue to push our mission forward and establish Open Farm as the global leader in the premium pet food space.”