Pet Palette welcomed five new independent sales representatives to its team. 

Lynda Crammer works with retailers in the southeast region of the U.S. in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee. She kicked off her career by helping launch the Pro-Visions division of Ralston Purina in the Florida area. After working in the pet food market for over 20 years with feed stores and pet supply stores, Crammer delved into the hard-goods side of the business by servicing 21 states on the East Coast for Dog Gone Smart.

Scott Haff works with pet supply retailers in Delaware, Maryland and Virginia. He brings over 20 years of experience selling consumer goods to both small and large format retailers as well as consumers. Haff’s time in the pet industry is made up of 15 years spent selling pet foods and treats for brands including Nutro, Dogswell, Hi-Tek and Honest Kitchen. 

Jon Hughes currently works with pet supply retailers in Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin. His 20-year experience in the pet industry began when his family invented and started Swheat Scoop Cat Litter in 1994, which they grew into a $20 million dollar business before selling. Hughes then moved on to selling dog food and treats for Midwestern Pet, where he helped to increase its sales in the Midwest territory. Following this, he led the delivery and sales for Midwest Tropical Fish in 21 Walmart stores located in Minnesota and Wisconsin.

Jessica Meincke currently covers Idaho and Montana. Her 20 years of pet industry experience began on the veterinary side. The majority of her time as a licensed veterinary technician was spent as a supervisor and lead technician. She also has a background in dog behavior and training. 

Nicolette Popa currently covers Indiana, Kentucky, Western New York, Ohio and West Virginia. She brings 15 years of experience in the pet industry, which began with her time as a PetSmart department manager. Then, Popa joined the team at Coastal Pet Products and eventually became the pet specialty accounts sales manager and international accounts manager. Following these roles, she served as the Midwest accounts sales manager and international accounts sales manager at OurPet’s Company.

The new sales reps will support the distributor’s effort to expand and solidify its wholesale distribution territory coverage to all 48 contiguous states and independent pet retailers across the country.

“Each of these seasoned pet industry veterans bring with them years of valuable experience, which benefits their accounts in a great deal of ways,” said Jim Geiger, national sales manager of Pet Palette. “We are thrilled to welcome them to the team.”