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Pet Palette unveiled its redesigned website and online store, which was developed jointly with the company’s rebrand and features an optimized, real-time shopping interface. 

The website implements multiple ways for users to view brands and products, as well as monthly promotions and seasonal assortment suggestions. Along with the launch of the new website, Pet Palette is giving away a free Messy Mutts silicone cat feeder with the first 100 orders placed through the site.

“Our goal is to make ordering products a seamless, user-friendly experience for our retailers,” said Ron Metzger, president and COO of Pet Palette.“We will be constantly updating and improving our site features after launch, but we think people are going to be really happy with what we’ve put together for them.”