Pet Supermarket prides itself on being the brand that “Speaks Pet.” The regional supplier of specialty pet products, with more than 200 stores across the southeastern United States, is unveiling a new brand identity to show pet parents they’re always by your side.

Pet Supermarket demonstrates its “We Speak Pet” mantra by continuing to evolve to support today's pet parents as they pay closer attention to the food, toys, treats and supplies they purchase for their pets, who are living longer and healthier lives than at any other time in history. The new creative strategy places a greater emphasis on the “Pet” in “Pet Supermarket” and also introduces a series of custom illustrations called “peticons,” which represent Pet Supermarket’s culture of always being “by our customer’s side” on their journey as pet parents.

Customers will see the new branding, including the peticons for a dog, cat, fish, and all the animals Pet Supermarket caters to, come to life in all marketing collateral starting with social media and through a new advertising campaign titled “We’re By Your Side” set to appear on both TV and digitally beginning this month. All Pet Supermarket marketing and communications channels, including in-store and exterior signage, will reflect the new branding.

“For more than four decades, we’ve cared for the everyday needs of all types and sizes of pets, and we take great pride in being a company that continues to grow and evolve to provide our customers the very best when it comes to their pets,” said Allen McClard, CEO of Pet Supermarket. “Over this past year, we’ve seen tremendous growth and success, and with the launch of our new brand, we will continue to drive Pet Supermarket forward.”