PetDine is expanding its supplement manufacturing portfolio by creating cat-specific soft chews. PetDine will partner with clients to develop high-quality, customized, clean-label cat supplements to meet a rapidly growing consumer demand.
The company has scientifically formulated, in its Martina Holmes Innovation Lab, cat soft chews to benefit cats without unnecessary ingredients. Comprehensive testing has shown PetDine’s cat soft chews offer a 30 percent higher average palatability and acceptance rate by cats than the current industry average.
“Our entire team of experts partner with clients through every step of the pet supplement process to bring custom-formulated products to market,” said Devin Sanders, PetDine’s national sales manager. “Consumers are actively seeking daily support for anxiety, joint pain, digestive and urinary tract issues, allergies and other problems cats face. Cat supplements are an increasing need within the pet industry that we are excited to satisfy, backed by our extensive research and product development over the past 12 months.”