Petland reached the $1 million mark in total dollars raised for St. Jude Children's Research Hospital.
Petland stores nationwide raised more than $165,000 during the 2020 St. Jude Halloween Pin-Up Promotion benefiting St. Jude Children's Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
Several franchisees and store operators have visited the hospital in Memphis, Tenn., as well as St. Jude Target House, one of three housing facilities for St. Jude patients and families.
Petland formally partnered with St. Jude in 2009. The St. Jude Halloween Pin-Up Promotion, now in its 28th year, asks customers to donate $1 or more. In exchange for the donation, customers sign a St. Jude Halloween-themed pin-up which is displayed in the store. Petland also initiated a corporate campaign for the home office, offering payroll deductions for donations.
"We set our goal at $150,000 this year in the hopes of reaching $1 million," said Elizabeth Kunzelman, director of public affairs for Petland. “We are so proud of everyone's efforts during this campaign and so happy to have raised over $165,000 this year."