Petmate added NutterZ, peanut butter treats for dogs, to its WonderSnaXX line.
The treats combine the WonderSnaXX proprietary safe-hide manufacturing process with a real peanut butter formulation. Available in original American rawhide and bacon flavors, NutterZ treats are the only peanut butter-filled treats that are made with minced and whipped beef hide, making it four times more digestible than a traditional rawhide treat.
Like other WonderSnaXX chews, the new line features protein-based ingredients and is designed to be soft and flexible to reduce choking concerns.
“The cutting-edge formulation in our new NutterZ treats truly make it a stand-out original in the highly competitive peanut butter treat category,” said Chris Wilson, executive vice president of marketing at Petmate.